Studying why people don't do what they intend to — at the intersection of identity, friction, and the gap between knowing and doing.
I work at the intersection of ground-level economic behaviour and organisational theory — a position assembled across Big Four consulting, management education at JBIMS, and an ongoing immersion in the microeconomics of a family retail operation in South Delhi.
My intellectual instinct is to watch how systems actually behave, not how they're supposed to, and then ask what that gap reveals about identity, motivation, and friction.
Currently embedded as Scholar-in-Residence at a family retail field site in Mehrauli — operator and researcher simultaneously, building the empirical substrate for doctoral work in organisational behaviour.
Operator and researcher inside a family retail field site. Field notes on price formation, dispute management, verbal authority, and the lived microeconomics of a kirana operation. The empirical substrate for doctoral research on identity and execution.
Field ResearchRegulatory compliance work inside a public-sector insurer. Closer view of how institutional behaviour is shaped by reporting structures, statutory pressure, and the slow architecture of state-adjacent organisations.
Regulation · PSUHR analytics, OKRs and KPI design, competency mapping, and 360-degree feedback systems for client organisations. First sustained encounter with the identity–action gap in real organisational settings.
OB · ConsultingCGPA 8.4. Specialisation in HRD. Developed the theoretical grounding now driving doctoral research — motivation, identity, and the architecture of human behaviour in organisations. Summer internships at Fiat Chrysler Automobiles and HappyPlus Consulting.
CGPA 8.4 · MHRDStatutory and internal audit across financial services and manufacturing clients. Learned to read organisations as systems — tracing where process design, human behaviour, and institutional incentives quietly diverge from one another.
EY · Audit83.38%. Three years of accounting, economics, statistics, and corporate law inside one of Delhi University's strongest commerce departments. Quantitative and analytical foundation for everything that followed.
DU · 83.38%My doctoral research centres on why people systematically fail to act in alignment with their own stated values and intentions — not from lack of awareness, but from friction embedded in identity, environment, and execution architecture.
A working paper proposing a logistic functional model of behavioural execution, treating self-concept strength, environmental affordances, friction variables, and execution architecture as predictors of the gap between stated intention and observable action. Draws on post-traumatic growth theory (Tedeschi & Calhoun, Jayawickreme), identity-based motivation frameworks, and field observation data from a microeconomic retail context.